Mohamed El Sharkawy

Mohamed Elsharkawy (Sharky) loves to explore & live in different countries. His 15 years of Unilever experience has allowed him to explore & lead different positions in CMI (Consumer & Market Insights) where he worked in different countries and roles (Egypt, UAE, Saudi, Thailand, Singapore, China and now in UK, across different Local, Regional and Global roles). His current role is Global Senior CMI Director – Hair Care, where he is heading the CMI function for Hair, one of the biggest & fastest growing categories in Unilever. Strong Consumer Understanding is the main pillar behind the last 5 years of competitive growth for Unilever Hair, where it has been gaining share since Feb 2011, taking over volume leadership in Daily Hair Care globally. He is also leading Innovations & Pack testing for Personal Care and has led the Nielsen Innovation relationship from Unilever side in 2011-2014, where he worked with Nielsen on developing latest Innovation Testing techniques for Unilever, with Nielsen BASES taking the best agency award for Unilever in 2014. He is currently leading the new testing approaches for Personal Care helping Unilever to become a truly exponential organisation in this volatile, uncertain, dynamic & fast changing world. One of his passions in CMI is to pioneer & pilot new testing methods. Prior to joining Unilever, he started his career in one of the leading Market Research Agencies – TNS.